Media Optimizer is our specialist media planning tool which is designed to support marketing and media planners either client or agency side.

For every marketing objective there are always a huge number of media opportunities available.

Each media opportunity for every different proposition varies in its value and its efficacy. The challenge for the planner is to work within the budget to get the maximum return across the range of available media.

The problem is made more complicated by the elasticity of response over time to any media, and the pricing deals that can be struck between media owner and client.

Media Optimizer uses linear programming to rapidly evaluate a range of potential media purchase scenarios and to present to you the optimum media schedule to address your marketing challenges.

Most of the UK media opportunities are pre-loaded into Media Optimizer using data from MediaTel, with the effectiveness criteria then adjusted to your particular organisation.

Each media opportunity is described both in terms of expected outcomes (e.g. ranked sales performance by product) and with the characteristics of the media opportunity s (e.g. cost, calendar availability, audience, reach etc). Thus it is based on your organisation’s performance data and not a generic model.

Media Optimizer handles all channels which use bookable media, but does not extend to media that is entirely flexible in volume like direct mail, or outbound tele-marketing, which are the domain of Contact Optimizer.

Media Optimizer combines your internal knowledge of the impact of spend on results with our linear programming techniques to calculate the optimum media purchasing schedules.

Benefits of Media Optimizer

Allows the marketer to evaluate a vast series of potential scenario’s and determine the optimum media schedule for the coming period.

Allows the marketer to find the most cost effective use of the communications budget to achieve its objectives.

Down load a white paper on Media Optimizer or should you wish to discuss this in more detail set up a webinar