Our research

• Our research through YouGov (click here for research report) shows how customers want to control the flow of inbound communications they receive, particularly from organisations with whom they do not have an existing relationship.
• This is driven both by annoyance at being communicated with for something not wanted, and because fear underpins consumers concerns regarding the misuse of data.

The business imperative

The better your customer consent levels, and lower your opt-outs, the greater your marketable base.

Your levels of consent are driven by many historic activities including IT decisions, Compliance actions, brand presentation, proposition, channel and contact strategy.

• We have learnt how securing and retaining consent throughout the customer journey is the result of an end-to-end process, not a campaign or a one-off initiative aligned, but not confused with, customer preferences.
• Overall we can see the consent landscape is worsening, so corporate inactivity is not an option

Our solution
• TCP has developed a unique diagnostic for unearthing the multiple causes of customer opt-out and withheld consent.
• A robust approach to quantifying the issues and building the cost benefit case for addressing the issues.
• a consent and permission software tool for comprehensive consent management within an organisation.

Our approach
• Ensures that you have the right capabilities to get as much customer consent as possible across all your channels, and minimise opt-outs
• Includes developing a consent strategy for on-line, inbound servicing, re-conversion, out-bounding, and partners
• As well as the processes, and technology that collects, manages and retains consent preferences

Down load our white paper on consent management orIf you want to discuss this further, set up a webinar.